The role of Acuña Marketing can vary significantly based on a company’s size, corporate culture, and industry context.

However, the ideal situation is to utilize Acuña Marketing as your external marketing director and to put us in charge of all marketing directed outside of an organization at its clients, consumers, and other companies.

Any modern marketing campaign starts by deciding on the message that a company wishes to convey. Marketing is mainly about communication. Effective communication is one of the deciding factors in whether a business succeeds or fails. A large part of Acuña Marketing’s job is to work with your company and to decide on your company’s message and then ensuring that all of its advertisement is focused around this one message. Acuña Marketing is often responsible for influencing the level, timing, and composition of the communication.

Depending on the size of your business, Acuña Marketing can also work as a Marketing Coordinator and report to an internal Marketing Manager or Director, or work closely with other members of the marketing team and external suppliers. Acuña Marketing, if creating publications, can work with external designers, photographers and printers, while working with the company’s managers. Acuña Marketing also liaises with advertising agencies, public relations consultancies and specialist suppliers, such as event management companies.